FN Outlet celebrates 18^th anniversary big, announces new CRM strategy under theme “Selective Life” – the new shopping experience, and appoints Mr. Boyd Trai Bhumiratna as Brand Ambassador with young family lifestyle.

Under the new CRM strategy the brand aims to inspire customers, whom are young generations, especially every family member through the CRM program “FN Life Card”. The membership includes two tiers Red & Black Card that comes with exclusive privileges in shopping, point collections for redemption of gifts and products and special prices; plus, other privileges such as exclusive lounges, reserve parking and many more.

Most importantly, FN Outlet also appoints their first Brand Ambassador, Thailand’s famous singer Mr. Boyd Trai Bhumiratna whose lifestyle reflects younger generations with family that has strong bondage, in which Mr. Boyd’s lifestyle aligns with the new positioning of FN Outlet “a shopping destination for all family members” and also an inspiration for living of young generations.

Furthermore, the company also added a new communication channel to its collection, the “FN’s Life” tabloid for lifestyle and living inspiration. It’s edited and published by the famous magazine “A DAY”. The tabloid includes columns about home living, lifestyle and interviews of celebrities’ families with exquisite lifestyle. Plus, news on activities, events, food and recommended products sold by FN. The tabloid is distributed in Hotels, Restaurants and Coffee Shops that have FN Outlet branches.

Mr. Benyiam Songwatana, Chief Executive Officer and Director of FN Factory Outlet Company Limited stated, “We giving more focus to marketing nowadays. Our first step is to generate a clearer positioning of FN Factory Outlet, A unique positioning yet full of liveliness under the theme “Selective Life”. We want to communicate to customers that apart from apparels or prices at a value for money, FN Outlet also provides products for all family members that is finely sourced for quality and designs that stands out from the others. It’ll truly answer the needs of the lifestyle of younger generations. Nonetheless, the new membership program, FN Life Card will provide various privileges, benefits for members. We hope that our customers will be satisfied with the new experience and atmosphere of the 7 branches throughout Thailand with plans to be renovated that is Hua Hin, Pak Chong, Sriracha, Pattaya, Phetchaburi, Singburi and Kanchanaburi. Also we have upcoming campaigns to help promote the new experiences at FN Outlet towards customers starting from now on.”

Furthermore, to generate a new experience of living and shopping, the Hua Hin branch will be renovated first. Within the outlet, the design will coincide with the new positioning; Inspiration for life, products will better answer the needs of all the family members throughout their daily life or at special occasions under the idea ‘Slice of life’. The shops will also include a new display space that customers can interact and experience more of the products. After the renovation of the Hua Hin branch, the next branch would be Pak Chong and followed by Sriracha. Apart from the new shopping experiences, there is also the Suzette restaurant that provides fusion food from Thai & International ingredients to warmly welcome customers and the Tonkla store that provides gifts and products produced by the local communities, OTOP and all the royal projects for customers to take home. Finally, in December FN Outlet would hold the “FN on Wheels” campaign to provide customers with products for the New Year at special prices and promotions throughout the three branches stated above.